Jackpotjoy TV advert banned by ASA

Everyone has surely seen the latest big TV advertising campaign from Jackpotjoy featuring Barbara Windsor as the ‘Queen of Bingo’. There has now been a series of different adverts produced featuring different offers and games.

The noises coming out of JPJ suggest that the campaign is producing good results. However, they honeymoon is now over as one of the latest adverts has been banned by the Advertising Standards Authority (ASA). The ASA rules over all advertising medium in the UK, and must authorise all TV adverts before they make our screens.

The ad is question featured the ‘Star of Joy’, which was a bonus system which gave players the chance to win up to £10,000. All new players received a spin and there was a guaranteed prize on each spin.

The complaint made by players to ASA stated that the advert implied all new players would receive a cash prize, when it was in fact a free gift. In addition there was no clear statement that players needed to make a deposit before claiming the free spin.

The Star of Joy was removed not long after launch, details of why remain unclear, but it doesn’t look like coming back any time soon!